For the teacher

A mental image is created of a product or service by using adjectives that are intended to narrow down the brainstorming and design processes. Adjectives are also helpful in identifying a suitable target group and focusing marketing and advertising efforts correctly.

Three adjectives

1. Come up with three adjectives that describe your circular economy product or service, such as fun, colourful, high quality, natural, practical, fresh or, if it is a service: flexible, reliable, beneficial. 
2. Put yourself in the customer’s shoes. Which adjectives would your like a customer to use to describe the product or service? 
3. Add an illustrative image, such as a drawing or photo, for each adjective.