For the teacher
A mental image is created of a product or service by using adjectives that are intended to narrow down the brainstorming and design processes. Adjectives are also helpful in identifying a suitable target group and focusing marketing and advertising efforts correctly.
- Come up with three adjectives that describe your circular economy product or service, such as fun, colourful, high quality, natural, practical, fresh or, if it is a service: flexible, reliable, beneficial.
- Put yourself in the customer’s shoes. Which adjectives would your like a customer to use to describe the product or service?
- Add an illustrative image, such as a drawing or photo, for each adjective.